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Why Brand Story Videos Outperform Traditional Ads: The Data Behind Emotional Connection
Traditional advertising is losing its grip on consumers. Banner blindness is real, ad blockers are ubiquitous, and audiences have become expert at tuning out anything that feels like a sales pitch. Yet some video content breaks through this resistance effortlessly, generating engagement, building loyalty, and driving conversions that traditional ads can only dream about. The…
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5 Video Marketing Mistakes That Are Costing You Customers (And How to Fix Them)
Video content has become non-negotiable for businesses looking to connect with customers online. It drives engagement, builds trust, and converts browsers into buyers better than almost any other medium. Yet many businesses are unknowingly sabotaging their video marketing efforts with mistakes that push potential customers away instead of drawing them in. If your videos aren’t…
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Small Is the New Big
Why Billion-Dollar Brands Are Ditching Big Agencies Last week we wrapped up a product launch video series for a $16 billion video game and console maker. This week, we started a new engagement with a $6.8 billion software and AI company. Our team? Less than 10 people. While agency holding companies announce another round of…
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It Took The Agency 3 Months. And It Bombed. We Delivered in 3 Weeks And Saved The Day. Here’s How.
Microsoft needed a Windows 11 Launch Video but the agency failed to deliver. It was a month before launch. The Windows Commercial Team came to us and said, ‘we need a launch video but we’ve only got 4 weeks. ‘We want you, Wild Gravity, to take the Windows Consumer Team’s launch video and replace…
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How to Get the Most ROI from Your Video Content: A Strategic Distribution Guide
Creating great video content is only half the battle. The other half—the part that actually drives ROI—is getting that content in front of the right people at the right time. Too many businesses invest thousands in professional video production only to post it once on their website and wonder why nothing happens. The truth is…
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82% of Major Brands Just Made This Move. Your Agency Won’t Tell You Why.
Your agency just lost another account. They’ll tell you it was about “fit” or “timing” or “strategic direction.” Here’s what they won’t tell you: 82% of major brands now operate in-house agencies. That number was 42% in 2008. 55% are actively planning to switch their primary agency within six months. This isn’t clients being difficult.…
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